FOLIOfn, Inc.

Content Marketing Manager

US-VA-McLean
1 month ago
Job ID
2017-1026
# of Openings
1
Category
Marketing

Overview

We are looking for a prolific and talented content creator to write and produce various projects, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. You will work with marketing stakeholders, including demand generation, sales enablement, public relations, community management, and channels/verticals. Goals include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.

Responsibilities

  • Create regular content to be marketed via all inbound and traditional channels (social, email, blog, landing pages, ebooks, infographics, guides, web, presentations, screen shows, brochures, flyers, speeches, etc.).
  • Make data-driven decisions to move our content forward and hit company goals.
  • Serve as an evangelist for our message, brand, and content through thought leadership and blogging, social media, and speaking.
  • Perform in-depth research to support content development, including interviewing subject matter experts and gathering and interpreting data.
  • Manage content creation agencies and freelancers.
  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
  • Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Qualifications

  • BA/BS with an emphasis in journalism, english, marketing and/or economics.
  • Experienced in writing for asset and/or wealth management company.
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Past experience building audiences either online or offline.
  • In-depth knowledge of HubSpot or Salesforce/Pardot to produce smart CTAs according to visitor lifecycle stage.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Microsoft Word, Excel and PowerPoint required; proficiency Adobe CS a plus.
  • Experienced in incorporating graphs, charts and imagery into materials to produce pieces that are clear, credible and accurate.
  • Proven ability to thrive in a fast-paced work environment with multiple, competing priorities and very high expectations for delivery.

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