FOLIOfn, Inc.

Social Media Lead

US-VA-McLean
3 months ago(9/8/2017 12:47 PM)
Job ID
2017-1032
# of Openings
1
Category
Information Technology

Overview

 

We’re looking for a social media, guerilla marketer, viral marketing leader/guru to develop and execute these marketing strategies to grow our customers, and create active fans and promoters of our company. You should have command of best practices and trends in social media, as well as viral and guerilla marketing, enjoy being an innovator, and understand how to both build and convert a digital audience.

Responsibilities

  • Build and manage the company’s social media presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.) that we consider worthwhile.
  • Create social/viral/guerilla campaigns to spread our brand and attract prospects and convert them to customers.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us – and determine what to do next.
  • Run regular social/viral/guerilla promotions and campaigns and track their success.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Drive consistent, relevant traffic and leads from these activities.
  • Explore new ways to engage and new social networks to reach our target buyers.
  • Manage influencer marketing tactics to include blog syndication, social media chats, etc.

Qualifications

  • Deep experience in social/viral/guerilla marketing with the ability to create, implement, and lead others, as needed.
  • BA/BS degree or equivalent work experience.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • A proficiency in HubSpot’s Social Inbox would be helpful.
  • Bonus experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.

Experience in financial services is preferred.

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